The Caravan Project
"Make it new." So they have. Here comes The Caravan Project:
A partnership of six non-profit publishers, the nation’s largest book wholesaler, and a group of independent and chain bookstores is embarked on the Caravan Project. Just as consumers of music, film and television now can choose how to receive those media, the Caravan Project will offer buyers of serious non-fiction books a “menu” of formats, both print and digital, from which to choose how they read a book.
Caravan, funded by a grant from the MacArthur Foundation, will use all the emerging digital and time-tested technologies for the manufacture of books with a goal of making their distribution in the marketplace significantly more efficient by placing them when and where they are needed.