Tuesday, December 05, 2006

GOOD Magazine

You may have come across this recent start-up, GOOD Magazine. The second issue, Jan/Feb, just came out and for the most part it looks like an auspicious start. They've set a clear mandate for the publication, mainly to offer what is "good" for a socially conscious and politically active demographic, and to spur those who are not already members of the choir to voice in. They appeal to this set with popular contributors (Gary Shteyngat, George Saunders, James Surowiecki, John Hodgman, to name a few), hip design, and truth-stirring content. This latest issue features "The GOOD Guide to Culture Jamming"--which includes intructions on how to subvert "the authority of the dominant culture." Somehow potency is lost, however, in the glow of an adjacent advertisement for Beleza Pura Super Premium Brazilian Rum; still, their hearts seem to be in the right place: a sentiment that can be applied to much of the magazine's content.

I suggest you visit the mag's site, linked to above, to get a clearer idea of what they're about. Once you do, you can weigh this statement: they purport to be a mechanism of social change, one that supports a "merger of capitalism and idealism," but whose capitalism is subverting their idealism.

I'm not decided on what side I fall yet. I'll wait to see how things evolve. But it is either commendable or foolish to so blatantly advertise your message, especially when it involves two inherently incompatible ideas.


At 1:06 PM, Blogger joshua citrak said...

you're right- it is a fine line to walk. (but i find myself in agreement of what they say they stand for)
but who defines what is "GOOD"?
clearly, they have taken a survey of every young, democratic urbanite and tried to roll all the responses into a mag and deemed it good.
great post

At 10:15 PM, Anonymous Anonymous said...

The question is whether their audience is willing to look past the irony and dissonance of the ads in favor of the content. They'd be wise to think long and hard about the relationship between advertising and editoiral if they want to try and walk this razor's edge all the way to their 50K circulation goal. Personally, I'm hoping they blow past that and establish a bastion of critical thinking where people can enjoy an open exhange of ideas and drink Beleza Pura Super Premium Brazilian Rum and POM Teas if they wantto - and not have to feel guilty about it for a little while. Hey, it's not perfect, but it would be a GOOD start...

At 1:48 PM, Anonymous Anonymous said...

Potential subscribers beware. I've sent three emails to Good Magazine in an attempt to discover the status of a subscription I bought several weeks ago. No response at all.

Worst. Customer. Service. Ever. And that's not good.

At 10:13 AM, Anonymous Archana said...

I just got a copy of the latest edition from a friend. It feels good to read something with such good intentions, but I haven't made up my mind on the content yet... My friend said, "It's like the RED campaign, but in a magazine."


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